Title: Machine, Platform, Crowd Pdf Harnessing Our Digital Future
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
A thoughtful and reasoned guide to the next phase of the digital revolution! A must read. I thought it would be difficult for the authors to top their prior book - The 2nd Machine Age - which presented the underlying principles of the digital age. Yet, they have pulled this off. They do so by building on their prior work and exploring what they see as the three dominant themes of the oncoming digital age: machines, platforms, and crowds. It's a superb blend of computer science and economics suited for a managerial audience. By exploring the developments in computer science, especially machine learning and artificial intelligence, they predict that more and more human work will be done by machines and economics tells us that we need to invest more in machines. Likewise, the economics of platforms leads the authors to predict the rise of platforms over products because it engenders complementary investments that make the platform more useful. FInally, they argue for a focus on external innovation - the rise of "crowds" which has given rise to the sharing economy and encourages open innovation. What I especially like is that this is a thoughtful book, presenting a compelling set of arguments for how businesses should anticipate and prepare for the second phase of the 2nd machine age. Leveraging theory, analogy, and history, a reader should acquire a nuanced understanding of the digital world and its implications for all businesses, no matter the industry. It is also more directly targeted at business executives. It is a must read!Read this quickly before it becomes obsolete If you read technical publications (I read MIT Technology magazine) or are updated of current technology, you will not at all be impressed with this book. Most of the information, I already knew. If you are not updated, then do read this book. It is well written. I was hoping they would explain the trends more or how this new age will really affect the economy. I would have preferred a more macro or academic view and not rehashing about technology I already know about.Advances their arguement but not be a whole lot. This book represents the next progression from prior works Race Against the Machine and The Second Machine Age. Frankly I was expecting ore from this book as it largely recaps and rehash of basics about digital that were common discussion a few years ago. That is the major drawback of the book, its too repetitive. I would recommend passing if you have already read the earlier books and Enterprise 2.0 from McAffee alone. If you have not read these other books, then this is as good a place to start as others.
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